May the Force Guide You
This is definitely a clever campaign to breathe life back into mobile GPS devices. Especially with hand-held cellular devices creeping into the GPS tracking market, companies need to find a way to separate themselves to convince buyers that they not only needs a cellular GPS but also a stand-alone GPS for their vehicles. TomTom has gone about the right way by providing custom voice add-ons to their devices. And not only are they going about it the right way, they make a few bucks from every sale too!
Yoda can definitely use the force to guide me from point A to point B.