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	<title>Davidson Yeap</title>
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	<link>http://www.dyeap.com</link>
	<description>A collection of thoughts and reflections on design and events</description>
	<lastBuildDate>Thu, 03 Jun 2010 05:07:02 +0000</lastBuildDate>
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		<title>Paint Never Looked So Wonderful</title>
		<link>http://www.dyeap.com/marketing/paint-never-looked-so-wonderful/</link>
		<comments>http://www.dyeap.com/marketing/paint-never-looked-so-wonderful/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 05:07:02 +0000</pubDate>
		<dc:creator>Davidson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dyeap.com/?p=398</guid>
		<description><![CDATA[Paint commercials are few and far between.  And honestly, there&#8217;s nothing really attractive about paint.  It&#8217;s a form of liquid that we plaster over a wall to give our living space some spice.
But then you have a company like Dulux that comes along and shows you the magic in the essence of paint itself.  It&#8217;s [...]]]></description>
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		<title>Conan O&#8217;Brien at Google</title>
		<link>http://www.dyeap.com/humour/conan-obrien-at-google/</link>
		<comments>http://www.dyeap.com/humour/conan-obrien-at-google/#comments</comments>
		<pubDate>Sun, 09 May 2010 19:56:38 +0000</pubDate>
		<dc:creator>Davidson</dc:creator>
				<category><![CDATA[Humour]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dyeap.com/?p=396</guid>
		<description><![CDATA[Conan O&#8217;Brien recently appeared at Google to talk to the staff.  The presentation had a similar vibe to the TED talks.  But the most interesting piece of information I received from watching the 48 minute video was how Conan used Twitter to help market his tour.  In the video, he mentioned that it only took [...]]]></description>
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		<title>May the Force Guide You</title>
		<link>http://www.dyeap.com/marketing/may-the-force-guide-you/</link>
		<comments>http://www.dyeap.com/marketing/may-the-force-guide-you/#comments</comments>
		<pubDate>Sun, 09 May 2010 02:44:28 +0000</pubDate>
		<dc:creator>Davidson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dyeap.com/?p=393</guid>
		<description><![CDATA[This is definitely a clever campaign to breathe life back into mobile GPS devices.  Especially with hand-held cellular devices creeping into the GPS tracking market, companies need to find a way to separate themselves to convince buyers that they not only needs a cellular GPS but also a stand-alone GPS for their vehicles.  TomTom has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear PlayStation</title>
		<link>http://www.dyeap.com/marketing/dear-playstation/</link>
		<comments>http://www.dyeap.com/marketing/dear-playstation/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 07:03:28 +0000</pubDate>
		<dc:creator>Davidson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dyeap.com/?p=390</guid>
		<description><![CDATA[I&#8217;m a big fan of Kevin Butler.  You may have noticed him in the Dear PlayStation commercials that air on television.  Having an individual to demonstrate the capabilities of the PlayStation 3 while still providing off-the-cuff humour is a significant improvement to the Play Beyond campaign that Sony was running.
The original Play Beyond campaign no [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Sky Is Falling!</title>
		<link>http://www.dyeap.com/viral/the-sky-is-falling/</link>
		<comments>http://www.dyeap.com/viral/the-sky-is-falling/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 00:11:58 +0000</pubDate>
		<dc:creator>Davidson</dc:creator>
				<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.dyeap.com/?p=387</guid>
		<description><![CDATA[Amazing video created by Renaud Hallée called Gravité.

Video: Vimeo
]]></description>
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		<title>Old Spice&#8217;s New Spice</title>
		<link>http://www.dyeap.com/marketing/old-spices-new-spice/</link>
		<comments>http://www.dyeap.com/marketing/old-spices-new-spice/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 23:22:55 +0000</pubDate>
		<dc:creator>Davidson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dyeap.com/?p=346</guid>
		<description><![CDATA[Old Spice is definitely making a come-back with its new marketing campaign.  It&#8217;s amazing how a simple strategy with a quirky twist can give a brand a fresh look and, at the same time, change the perspective of consumers about the brand even when the product hasn&#8217;t changed much.
Initially, I saw their Smell Like A Man, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>History Will Be Made</title>
		<link>http://www.dyeap.com/marketing/history-will-be-made/</link>
		<comments>http://www.dyeap.com/marketing/history-will-be-made/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 06:08:06 +0000</pubDate>
		<dc:creator>Davidson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dyeap.com/?p=269</guid>
		<description><![CDATA[*Sniff*
Can you smell that? It&#8217;s the smell of the NHL Stanley Cup Playoffs.  Sixteen teams battle it out for sixteen wins to the crowning moment of raising Lord Stanley&#8217;s cup above their heads.  It&#8217;s quite an amazing time especially if you live in a Canadian or hockey-crazed city that has a team with such a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nike+ Marketing in Japan</title>
		<link>http://www.dyeap.com/marketing/nike-marketing-in-japan/</link>
		<comments>http://www.dyeap.com/marketing/nike-marketing-in-japan/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 06:36:55 +0000</pubDate>
		<dc:creator>Davidson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dyeap.com/?p=224</guid>
		<description><![CDATA[
The marketing behind Nike has been pretty consistent of late even when the company has to deal with the Tiger Woods&#8217; fiasco.  If anyone has ever seen their commercials regarding any of their sub-brands, Nike&#8217;s global marketing team has been able to successfully, in my opinion, communicate the correct message to the correct audience.
Nike&#8217;s marketing [...]]]></description>
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		</item>
		<item>
		<title>Couch To Computer Chair</title>
		<link>http://www.dyeap.com/technology/couch-to-computer-chair/</link>
		<comments>http://www.dyeap.com/technology/couch-to-computer-chair/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 05:13:02 +0000</pubDate>
		<dc:creator>Davidson</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.dyeap.com/?p=222</guid>
		<description><![CDATA[According to an article in the Globe and Mail today, fewer consumers feel compelled to watch TV in front of a television anymore.  Instead, they turn to steaming online media.  It&#8217;s becoming more apparent now that the Internet is become more expansive that it was ten years ago.  I, certainly, for one am one of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Diesel Be Stupid Campaign</title>
		<link>http://www.dyeap.com/marketing/diesel-be-stupid-campaign/</link>
		<comments>http://www.dyeap.com/marketing/diesel-be-stupid-campaign/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 00:52:11 +0000</pubDate>
		<dc:creator>Davidson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dyeap.com/?p=214</guid>
		<description><![CDATA[
Hunting around for news today, I came across Diesel&#8217;s Be Stupid campaign at CoolHunting.com.  I found it interesting that CoolHunter felt the Desiel&#8217;s campaign to be a successful one.  The source feels that the campaign nails the cultural moment of being in the now using the campaign&#8217;s thought that creativity wouldn&#8217;t evolve without stupid.
However, I [...]]]></description>
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