Category Archives for Marketing
The Greatest TED Talk ever sold!
I came across a recent TED Talk video with Morgan Spurlock. It’s an excellent talk about how he came across difficulties in trying to marketing his new documentary about advertising and marketing called “The Greatest Movie Ever Sold”. And now I … Continue reading
Paint Never Looked So Wonderful
Paint commercials are few and far between. And honestly, there’s nothing really attractive about paint. It’s a form of liquid that we plaster over a wall to give our living space some spice. But then you have a company like … Continue reading
Conan O’Brien at Google
Conan O’Brien recently appeared at Google to talk to the staff. The presentation had a similar vibe to the TED talks. But the most interesting piece of information I received from watching the 48 minute video was how Conan used … Continue reading
May the Force Guide You
This is definitely a clever campaign to breathe life back into mobile GPS devices. Especially with hand-held cellular devices creeping into the GPS tracking market, companies need to find a way to separate themselves to convince buyers that they not … Continue reading
Dear PlayStation
I’m a big fan of Kevin Butler. You may have noticed him in the Dear PlayStation commercials that air on television. Having an individual to demonstrate the capabilities of the PlayStation 3 while still providing off-the-cuff humour is a significant … Continue reading