Category Archives for Marketing
Old Spice’s New Spice
Old Spice is definitely making a come-back with its new marketing campaign. It’s amazing how a simple strategy with a quirky twist can give a brand a fresh look and, at the same time, change the perspective of consumers about … Continue reading
History Will Be Made
*Sniff* Can you smell that? It’s the smell of the NHL Stanley Cup Playoffs. Sixteen teams battle it out for sixteen wins to the crowning moment of raising Lord Stanley’s cup above their heads. It’s quite an amazing time especially … Continue reading
Nike+ Marketing in Japan
The marketing behind Nike has been pretty consistent of late even when the company has to deal with the Tiger Woods’ fiasco. If anyone has ever seen their commercials regarding any of their sub-brands, Nike’s global marketing team has been … Continue reading
Diesel Be Stupid Campaign
Hunting around for news today, I came across Diesel’s Be Stupid campaign at CoolHunting.com. I found it interesting that CoolHunter felt the Desiel’s campaign to be a successful one. The source feels that the campaign nails the cultural moment of … Continue reading