Monthly Archives for February 2012

PressPlay Project Concept

In my previous major project post, I was deciding between three different major project concepts: a new innovative TV service, a intuitive interface for mobile devices, or a sports advertising campaign.  I have decided to move forward with branding the … Continue reading

02. February 2012 by Davidson
Categories: 4220 Major Project 2, GDMA | Leave a comment

Branding begins from the Story

It’s been over two weeks since I last posted and a lot of thoughts have been working their way into my mind, especially towards design and branding.  Lately, I have been wondering what makes a brand so engaging and attractive? … Continue reading

01. February 2012 by Davidson
Categories: Branding | Leave a comment