Paint commercials are few and far between. And honestly, there’s nothing really attractive about paint. It’s a form of liquid that we plaster over a wall to give our living space some spice.
But then you have a company like Dulux that comes along and shows you the magic in the essence of paint itself. It’s truly wonderful and inspiring.
Conan O’Brien recently appeared at Google to talk to the staff. The presentation had a similar vibe to the TED talks. But the most interesting piece of information I received from watching the 48 minute video was how Conan used Twitter to help market his tour. In the video, he mentioned that it only took one tweet to help his tour sell out within hours. It definitely makes you think about the changing landscape of marketing and successful marketing.
Conan also talks about using twitter as a comedy writing tool. It’s definitely great to see Conan on stage again.
This is definitely a clever campaign to breathe life back into mobile GPS devices. Especially with hand-held cellular devices creeping into the GPS tracking market, companies need to find a way to separate themselves to convince buyers that they not only needs a cellular GPS but also a stand-alone GPS for their vehicles. TomTom has gone about the right way by providing custom voice add-ons to their devices. And not only are they going about it the right way, they make a few bucks from every sale too!
Yoda can definitely use the force to guide me from point A to point B.
I’m a big fan of Kevin Butler. You may have noticed him in the Dear PlayStation commercials that air on television. Having an individual to demonstrate the capabilities of the PlayStation 3 while still providing off-the-cuff humour is a significant improvement to the Play Beyond campaign that Sony was running.
The original Play Beyond campaign no one ever really understood due to the lack of focus. Although, both these campaigns wanted to express the same message which was “the PS3 does everything.” Play Beyond attempted to do this only with imagery and little support from text or audio.
The Dear PlayStation campaign brings in small, everyday confrontations provided by VP of Everything, Kevin Butler and neatly ties in a specific hardware feature, killer app, or service. I give their Dear PlayStation a thumbs up on a job well done.
Amazing video created by Renaud Hallée called Gravité.